17 Free Tools for Social Media Analytics

Monthly reviews reveal bigger trends and give you data for stakeholder reports. Social media analytics tools are software applications that track, measure, and analyze performance data from your social media profiles and campaigns. For most teams, that means finding the right balance of features, usability, and price. Enterprise teams might need Sprout Social's advanced features despite the $199/user/month price tag.

They can also reveal opportunities to evolve your strategy and reach new audiences entirely. These are crucial because they help you assess who your content is reaching and engaging—and whether this is the right audience. Start by focusing on the KPIs that you have identified to be most relevant to your business goals. While it gives you invaluable insights on the effectiveness of your marketing strategy, it can also feel confusing to know how to organize and analyze it. The total interactions (likes, comments, shares and reactions) during a Facebook Live. On top of this, Live has high visibility in the algorithm, meaning you can use this feature to increase reach and boost engagement.

According to Sprout Social's 2024 Index, 73% of marketers say social media analytics directly influence their overall strategy – yet most teams still stitch together reporting manually across disconnected platforms. The best social media analytics tools do two things well – they save you time on the reporting and scheduling work you're doing manually right now, and they help you actually understand what your numbers mean. Sked’s social media analytics make it easy to track and measure the performance of your social content.

While many tools track mentions, Circleboom stands out because it monitors humans, not noise. AI summaries transform overwhelming data into readable, actionable insights, and its influencer discovery engine maps key voices in your sector. It’s excellent for competitive benchmarking and trend tracking but limited in scope compared to larger suites. Awario tracks mentions across major social platforms, blogs, and forums — but its unique feature is the Leads Feed. Its listening tool tracks mentions across social networks and even the web, while Sentiment Analysis gauges public perception. It’s also one of the few tools that integrates business review monitoring from Google, Facebook, and TripAdvisor — ideal for reputation management.

Hence, it allows you to track everything from Facebook metrics to Twitter link clicks and Instagram follower growth from a single interface. The platform takes the guesswork out of social media analytics, focusing on making data actionable and easy to understand. The goal of such thorough analysis is to identify social media trends and segment relevant data for your business.

Hootsuite Insights

Choose from more than social media analytics 200 social media analytics modules. Additionally, customizable reports and dashboards make it easy to track key metrics. Rival IQ also has features that let you create custom reports, discover industry trends, and identify content opportunities. The tool features advanced sentiment analysis, hashtag tracking, and audience segmentation.

Maximize the business impact of your content with these features

Many tools also offer UTM tracking to connect social traffic directly to website conversions. Exportable reports make it easy to share results with clients or leadership. Built-in analytics show which posts perform best and when your audience is most active. Give a freelancer editor access to draft posts while keeping admin access for yourself. Interactive features like Stories stickers still require manual posting due to API restrictions. Bulk scheduling lets you upload and schedule dozens of posts at once using a CSV file or batch upload.

• The biggest reason we chose Whatagraph was because of its holistic approach to reporting.
• You can use it to get the most crucial mentions with regards to sentiment, engagement, and reach.
• In 2020, it was estimated that approximately 48 million accounts (15% of all accounts) were run by Internet bots rather than humans.
• The difference between Facebook Reels and Facebook videos is that Reels have a dedicated feed and are therefore shown to a wider audience, including non-followers.
• GA4 provides in-depth data on which posts drive your audience to click, convert, or take other valuable actions.
• If Instagram brings in more sign-ups, you can build stronger CTAs into your posts.

The tool saves all your posts so you can repurpose them whenever you run out of ideas. Not only that, but the Best Time Scheduler optimizes your send times to reach your audience when they’re most active. For example, you can find templates for “camera roll dump” or “#WithMe” social media posts.

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Discover the essential metrics for social media, like Engagement Rate, Conversion Rate, and Brand Awareness, to supercharge your online presence. With a background in editorial writing and content marketing, she uses her communications and research skills to produce helpful content that inspires and informs readers. Sam Lauron is a freelance writer who works with B2B and SaaS companies in marketing, ecommerce, business, and related tech.

What are Social Media Metrics?

Google Analytics 4 (GA4) is a free analytics platform from Google that tracks how people interact with your website and apps. How to use Google Analytics 4 for social media insights in 5 steps You will also explore how to construct semantic networks tailored for social media applications, enhancing your ability to uncover hidden thematic structures and insights within textual data.

You can audit by hand, but using tools can speed up the process by collecting data automatically and providing better insights. The company will move resources away from Twitter and focus on growing its YouTube library and offering more support on LinkedIn. The brand plans to share more customer photos, make more tutorial content, and post new Stories every day to boost their social media presence. Based on these findings, the company will focus more on LinkedIn content and review its Facebook ad targeting to get better results. This growing startup uses social media to build brand awareness and connect with small business owners. Just follow along and add your information to find the insights you need for your marketing strategy.